Printing FAQs

Welcome to Print Central 101

New to printing? No problem! Brinkman Press strives for optimal quality in all our projects. We believe in making the next person successful, the best way to do that is to help you better understand our industry. Below are the key differences between digital and offset printing. 

Digital Printing 

  • Think color copies
  • Digital printing fuses toner-based inks onto paper
  • Great for small projects with tight turnarounds.
  • Maximum image area is 11.5” x 17.5” plus 1/8” bleed all the way around 


Offset Printing (Two-Color)

  • Think stationary items and business cards
  • Using specific Pantone Matching System (or PMS) colors to complete your project       
  • Great for color critical projects
  • Not restricted to digital sizing
  • Requires dry time


Full Color Process Printing

  • Think complex and large projects with photos
  • Using Cyan, magenta, yellow and black (or CMKY) inks to complete your project
  • Not restricted to digital sizing
  • Requires dry time


Large Format Printing

  • Think banners, posters and signs
  • Multiple substrates available (For example: Foamcore, Gatorboard, vinyl, plexi, and more)